Sian Morson is the ultimate multi-hyphenate. Entrepreneur-Author-Investor-Producer… Having studied film at NYU’s prestigious Tisch School of the Arts, Sian headed west and plunged into technology, working in the world of advertising, producing large websites and online media for the likes of MGM, Coca Cola, and Audi. In 2014, she started working on what would become Cast Beauty, a data-driven beauty recommendations platform, which saw a successful exit. Sian has recently taken on a new role as EIR (Entrepreneur in Residence) at Cross Culture Ventures.