XO

XO is an app-connected fashion brand for Gen Z, the 10 to 25 year-old consumers who want to ‘wear the internet’. Customers can customize the color of their garments to digitally express themselves—through the XO app they can create animated, wearable light matched to their unique style, favorite influencers, brands and music artists.

XO is the brainchild of Nancy Tilbury and Benjamin Males, graduates of the Royal College of Art and Imperial college in London and pioneers in wearable technology with over 2 decades of experience. They are best known for making high-profile wearable technology for global artists such as Lady Gaga and the Black Eyed Peas, showcasing their innovative fashion to millions worldwide.