Engineering the Future of Fashion
Thesis Couture is setting a new standard of excellence in the $40 billion fashion footwear market. They believe in a future empowered by intelligence and inclusion. Merging California innovation with fine Italian craftsmanship to drive the industry’s most significant evolution in nearly a century.
Using new and innovative technology, Thesis Couture has patented an internal shoe architecture that makes a 4-inch stiletto feel and function more like a 3-inch wedge. By combining engineering with fashion expertise, they have made the impossible, possible: they created a new shoe that is driven by comfort and wearability, but maintains the signature sexiness of women’s most popular footwear.
In 2013, Dolly Singh, former Head of Talent at SpaceX, set out to re-engineer the stiletto, which hasn’t changed since its invention in 1950. She recruited a team of top talent like no other—a rocket scientist, an orthopedic surgeon, a mechanical engineer, a shoe designer, and an Italian shoemaker.
“We know that diversity is the essence of innovation. Our team of experts transitions seamlessly between the languages of art, fashion, design, engineering, and technology.”
– Dolly Singh
Tags: B2C, Fashion
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