The Juggernaut

The Juggernaut is a New York-based subscription media company and community for the South Asian diaspora and the South Asia-curious.

The Juggernaut started with a focus on the South Asian American market. South Asian Americans have nearly $500b of spending power, are the fastest growing demographic in America, and are increasingly important to U.S. politics — yet, they are vastly underserved by newsrooms, which do not reflect the diversity of the U.S., and businesses in general. Mainstream news often reduces reporting on South Asia and its people to tropes. Meanwhile, press freedom rankings in South Asian countries are plummeting, making it increasingly harder to get reliable, nuanced news from the subcontinent.

The Juggernaut is changing the face of reporting by working with freelancers from the U.S. and around the world, over 90% of whom identify as people of color. Connecting a community that has long wanted to engage with each other, The Juggernaut is just beginning.