The financial inclusion platform to help Latinx people build generational wealth.
Many Latinx consumers lack confidence and knowledge regarding money matters. Relative to the general population, younger Latinos spend too freely and believe they don’t know how to manage their money. They bank with larger or regional financial institutions but have nowhere to turn to for financial guidance. Latinx people do their best to solve this problem by piecing together personal finance strategies from friends and family – but their financial management needs are dramatically underserved.
The focus areas Latinos need the most help with include budgeting, savings strategies but primarily investing. Suma Wealth is a financial inclusion platform that provides “in-culture” financial education and a unique digital savings experience that leverages virtual sub-accounts to help Latino customers take steps toward building generational wealth.