Pilotly enables professional creators to capture real audience feedback before they release their content. Pilotly’s research solution is composed of two complex products: a multi-platform video portal and API that screens content to viewers to collect feedback; and an intelligent dashboard that processes the data collected to surface valuable insights.
Pilotly is the only research platform capable of testing video content on any device and within a variety of contexts, including full-screen formats as well as within controlled social environments, like Facebook and Snapchat. Pilotly provides audience question sets based on client goals (i.e., measuring engagement, ad recall), and then, using proprietary AI-based algorithms, benchmarks performance against similar content, correlates viewer responses to specific moments in a video, and curates actionable reports.
Today, Pilotly is used by advertising agencies (Burrell), entertainment conglomerates (NBCUniversal), small cable networks (Ovation TV), and growing digital studios (New Form Digital).