LOOP was founded with the belief that insurance should work for everyone. Insurance today is expensive, because it’s priced on things that have almost nothing to do with how you drive. Things like credit score, income, and education make up most of your price. That didn’t make sense to us, and it’s unfair for a lot of people – so we created LOOP. Mission-driven car insurance, powered by AI and driven by good. We use our proprietary technology to measure only what matters when you’re on the road, so you can have insurance that’s honest, transparent, and fairly priced.