It’s By U

It’s By U makes it easy to create stunning floral arrangements with simple DIY kits. There’s something truly special about crafting the perfect arrangement with your own 2 hands — and you don’t have to be a pro to do it.

Kits include only in-season, fair-trade stems from farms around the world. With every delivery, customers discover exotic new blooms never found at the grocery store — all while reducing flower waste and making the world a little more beautiful.

The company was founded by 2 sisters. Christine is an award-winning florist and DIY arrangement teacher. Caroline is a digital media girl boss who specializes in building fun and creative products.