HabitAware makes Keen, a smart awareness bracelet that helps people overcome subconscious mental health behaviors, like excessive hair pulling, nail biting, and skin picking. Keen uses personalized gesture detection to bring awareness to the unwanted behavior. This awareness empowers positive change by offering people the opportunity to make a new choice.
Keen was created out of personal need — Aneela, one of the co-founders, suffered in isolation and shame from a hair pulling disorder (trichotillomania) for over 20 years until, with the increased awareness enabled by Keen, they were able to avoid the behavior.
HabitAware’s mission is to raise awareness of subconscious behavioral issues and end the stigma around mental health.