The Solution to Stiletto Sore Feet
Founder & CEO Dawn Dickson created Flat Out of Heels rollable flats out of necessity. In 2011, Dawn was attending an event in South Beach, Miami, dressed to the nines in six-inch heels. After standing for hours, her feet were on fire and she desperately searched for a place to purchase some affordable flats for relief…to no luck. Dawn set out to create a fashionable, must-have rollable flat that is chic and durable enough for everyday use and dispensable out of vending machines to make purchasing convenient. Flat Out of Heels was born.
Flat Out soles are the most convenient way to relieve stiletto sore feet on-the-go—durable enough for daily wear, but compact enough to carry for emergencies. Flat Outs are sold online, in several boutiques globally, and in vending machines to make it easy and convenient for women to get relief from painful shoes when they need it most. Flat Out of Heels targets women from 18-45, which represents approximately 50% of the 157 million women in the U.S.
Flat Out of Heels have saved the feet of celebrities and influencers, and Dawn and her work have been featured in countless media outlets including MSNBC, CNBC, Huffington Post, Forbes, Black Enterprise, Ebony, Upscale Magazine, CNBC, MSNBC, Yahoo, and USA Today.
Dawn Dickson is also the founder of Backstage portfolio company, PopCom.