CapWay is creating a new financial standard that caters to the specific needs of the underserved market. With 160 million Americans and 3 billion people worldwide considered financially underserved, CapWay focuses on the financial health of this market by offering both services and products. CapWay’s services are all based around financial literacy. Their products include pre-paid debit cards and bank-issued debit cards.
With both founders being from Mississippi, the state with the highest population of financially undeserved residents, Sheena and Tim combined their personal and professional experiences to create CapWay. The goal of CapWay is to understand and serve the people with the problem, not just talk about the problem itself.