Tech-forward, one-stop shop, for all textures and all shades.
AMP Beauty LA is a tech-forward, online retailer, carrying a curated edit of beauty products that meet the needs of Black women and other consumers of color. We’re building a platform that merges e-commerce, data, and smart beauty technology to elevate the beauty shopping experience and help our customers discover beauty products made with their specific needs in mind—a demographic that remains underserved by retailers, despite its billion-dollar spending power. Our mission is to simplify the beauty shopping experience for all shades and hair textures, eliminate the archaic process of shopping for products, emerge as the premier beauty destination for women of color, and support a new generation of beauty entrepreneurs by dedicating a majority of our digital shelf space to Black- and minority-owned brands.
Our founding team comprises three HBCU alum, and members of Alpha Kappa Alpha Sorority, Incorporated, who met over a decade ago at Clark Atlanta University. We carry a combined 10 years of expertise across digital, editorial, luxury beauty retail, legal, and tech, and a single desire to redefine beauty culture.
Founders:Angel Lenise + Montré Moore + Phyllicia Phillips, JD