Backstage Headliner COVID Response

Headliners have been adapting and responding to the COVID-19 situation since the early days. They’ve created unique, free community resources, new product features and positioning, and lighthearted, fun approaches to marketing. We are proud of our portfolio for rising to the occasion and serving as category leaders during this critical time. Read on for highlights.

Helen Adeosun, CEO and co-founder of CareAcademy.

CareAcademy launched a caregiver relief fund and is providing free COVID-19 education for healthcare providers.

CareAcademy is a SaaS platform that allows healthcare providers to onboard caregivers quickly with the highest quality training. In early March, CareAcademy launched a caregiver relief fund for frontline care workers in the state of Massachusetts. Additionally, CareAcademy has provided training materials for in-home caregivers for free, including a certification course for COVID, and its counterpart course on guidance on wearing masks in an in-home care environment.

Kristen Sonday and Felicity Conrad, Co-founders of Paladin.

Paladin is providing nationwide access to pro bono legal services.

Paladin is a tech justice SAAS company building infrastructure to help lawyers complete pro bono work. In response to COVID, Paladin partnered with the American Bar Association, Clio, and Legal Zoom to launch a nationwide disaster relief pro bono portal, the first of its kind.

As co-founder Kristen Sonday explains in TechCrunch, “Vulnerable individuals are experiencing a range of legal issues at unprecedented levels. Common cases include individuals filing for unemployment benefits; navigating housing issues and unlawful evictions; victims of domestic violence who have sheltered-in-place with an abuser; nonprofits and small businesses navigating canceled contracts; and delays in court proceedings affecting thousands of Americans. Paladin partnered with its technology to provide a centralized portal for state hotlines and disaster-related opportunities from legal services organizations across the country.”

Sheena Allen, Founder and CEO of Capway.

Capway is providing free financial literacy education for middle, high school, and college students.

Capway is a fintech company developing financial products for the under- and unbanked. As part of their response to COVID-19, Capway has opened access to its financial literacy products for free for middle, high school, and college students.

Emily Best, Seed&Spark founder and CEO.

Seed & Spark is keeping film festivals alive.

Seed & Spark is a crowdfunding company for creators. In response to COVID, Seed & Spark launched a virtual film festival product in collaboration with influencers like Mark Duplass, Erika Alexander, Lena Waithe, Olivia Wilde, Patton Oswalt, and more.

CEO Emily Best says in Deadline, “These are uncertain, unprecedented times for everyone, but itโ€™s crucial that we donโ€™t lose hope. Being able to create a viable online offering means we can help to provide crucial revenue for festivals and a vital platform for creators to connect to audiences everywhere, safely.”

Josh Israel, Hava Health CEO + co-founder

Hava Health is providing PPE for those in need.

A connected smoking cessation device company, Hava leveraged its manufacturing connections to access KN95 masks. The company was able to donate more than 2,200 KN95 masks to frontline health workers.

Lisa Frame, Bippy CEO and co-founder.

Bippy is providing toilet paper to those in need.

Bippy is a sustainable wellness brand and makes toilet paper from bamboo and Instant Wet Wipe, an ecological alternative to wet wipes. In response to COVID, Bippy quickly pivoted its manufacturing and launched hand sanitizer. Additionally, Bippy donated toilet paper in Los Angeles, and ****launched Bippy Butt Dial, a lighthearted and funny chat service with its co-founders. You can enjoy a Butt Dial Monday-Friday from 3-6pm PT by chatting with Bippy on

Ofo Ezeugwu, CEO and founder of WhoseYourLandlord

Whose Your Landlord is helping people stay in their homes.

A SaaS platform for landlords, WYL launched a COVID-19 Resource Center for tenants and landlords. With unemployment at record highs, WYL is providing free resources for tenants and landlords as they navigate this unprecedented time.

If you’re a Backstage Headliner with a Covid-19 response who would like to be listed here, email

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