Detroit is the heart of the auto industry and the hometown of MoTown. It's a rising standout for entrepreneurs in the Midwest. Innovation and technology in the city are booming, and Detroit startups are attracting capital from Silicon Valley as well as local investors and government. Detroit is cost effective, with salaries and rent costs far below US coastal rates, and has a diverse talent pool sourced from 8 of the top 25 entrepreneurial colleges and 6 of the top 20 engineering schools in the US. 75 percent of the US automotive industry R&D investment is focused in Michigan, and offers businesses access to a huge customer base made up of 15% of the Fortune 500 (45% within a 100 miles).